diff --git a/bundles/pretalx/items.py b/bundles/pretalx/items.py
index e5a04c8..45a0489 100644
--- a/bundles/pretalx/items.py
+++ b/bundles/pretalx/items.py
@@ -28,7 +28,7 @@ actions = {
         'triggered': True,
     },
     'pretalx_rebuild': {
-        'command': 'sudo -u pretalx PRETALX_CONFIG_FILE=/opt/pretalx/pretalx.cfg /opt/pretalx/venv/bin/python -m pretalx rebuild',
+        'command': 'PRETALX_CONFIG_FILE=/opt/pretalx/pretalx.cfg /opt/pretalx/venv/bin/python -m pretalx rebuild',
         'needs': {
             'action:pretalx_install',
             'directory:/opt/pretalx/data',