diff --git a/pretalx_broadcast_tools/exporter.py b/pretalx_broadcast_tools/exporter.py
index 3eaa4c1..10f9a61 100644
--- a/pretalx_broadcast_tools/exporter.py
+++ b/pretalx_broadcast_tools/exporter.py
@@ -17,6 +17,8 @@ from reportlab.platypus import (
     TableStyle,
 )
 
+from .utils.placeholders import placeholders
+
 A4_WIDTH, A4_HEIGHT = A4
 PAGE_PADDING = 10 * mm
 
@@ -169,6 +171,17 @@ class PDFInfoPage(Flowable):
                 )
             )
 
+        if self.event.settings.broadcast_tools_pdf_additional_content:
+            self._space()
+            self._add(
+                Paragraph(
+                    self.event.settings.broadcast_tools_pdf_additional_content.format(
+                        **placeholders(self.schedule, self.talk)
+                    ),
+                    style=self.style["Meta"],
+                )
+            )
+
         if self.talk.submission.answers and self._questions:
             self._space()
             self._add(
diff --git a/pretalx_broadcast_tools/forms.py b/pretalx_broadcast_tools/forms.py
index e5cc8fa..aa5eb19 100644
--- a/pretalx_broadcast_tools/forms.py
+++ b/pretalx_broadcast_tools/forms.py
@@ -1,4 +1,4 @@
-from django.forms import BooleanField, CharField
+from django.forms import BooleanField, CharField, Textarea
 from django.utils.translation import gettext_lazy as _
 from hierarkey.forms import HierarkeyForm
 from i18nfield.forms import I18nFormField, I18nFormMixin, I18nTextInput
@@ -14,7 +14,10 @@ class BroadcastToolsSettingsForm(I18nFormMixin, HierarkeyForm):
         required=True,
     )
     broadcast_tools_lower_thirds_info_string = I18nFormField(
-        help_text=_("Will only be shown if there's a talk running."),
+        help_text=_(
+            "Will only be shown if there's a talk running. You may use "
+            "the place holders mentioned below."
+        ),
         label=_("info line"),
         required=False,
         widget=I18nTextInput,
@@ -43,3 +46,13 @@ class BroadcastToolsSettingsForm(I18nFormMixin, HierarkeyForm):
         label=_("Questions to include"),
         required=False,
     )
+    broadcast_tools_pdf_additional_content = CharField(
+        help_text=_(
+            "Additional content to print onto the PDF export. "
+            "Will get printed as-is. You may use the place holders "
+            "mentioned below."
+        ),
+        label=_("Additional Text"),
+        required=False,
+        widget=Textarea,
+    )
diff --git a/pretalx_broadcast_tools/templates/pretalx_broadcast_tools/orga.html b/pretalx_broadcast_tools/templates/pretalx_broadcast_tools/orga.html
index 55d87f0..06d0066 100644
--- a/pretalx_broadcast_tools/templates/pretalx_broadcast_tools/orga.html
+++ b/pretalx_broadcast_tools/templates/pretalx_broadcast_tools/orga.html
@@ -17,15 +17,6 @@
                 lower third. If you set it to an empty string, it will automatically
                 hide itself.
             </p>
-            <p>
-                pretalx will automatically replace some placeholders in your info
-                string.
-                Use <code>{CODE}</code> to embed the talk code (<code>MUX9U3</code>
-                for example). You could use this to directly link to the talk
-                feedback page.
-                Use <code>{EVENT_SLUG}</code> to get the event slug.
-                Use <code>{TALK_SLUG}</code> to get the talk slug.
-            </p>
 
             {% if request.event.rooms %}
                 <h3>{% trans "room list" %}</h3>
@@ -43,8 +34,23 @@
             {% bootstrap_field form.broadcast_tools_pdf_show_internal_notes layout='event' %}
             {% bootstrap_field form.broadcast_tools_pdf_ignore_do_not_record layout='event' %}
             {% bootstrap_field form.broadcast_tools_pdf_questions_to_include layout='event' %}
+            {% bootstrap_field form.broadcast_tools_pdf_additional_content layout='event' %}
         </fieldset>
         <fieldset>
+    <p>
+        pretalx will automatically replace some placeholders in your custom
+        content:
+    </p>
+    <dl>
+        <dt><code>{CODE}</code></dt>
+        <dd>Use to embed the talk code (<code>MUX9U3</code> for example).</dd>
+
+        <dt><code>{EVENT_SLUG}</code></dt>
+        <dd>Use to embed the event slug.</dd>
+
+        <dt><code>{TALK_SLUG}</code></dt>
+        <dd>Use to embed the talk slug.</dd>
+    </dl>
             <div class="submit-group panel">
                 <span></span>
                 <span class="d-flex flex-row-reverse">
diff --git a/pretalx_broadcast_tools/utils/placeholders.py b/pretalx_broadcast_tools/utils/placeholders.py
new file mode 100644
index 0000000..0009ee7
--- /dev/null
+++ b/pretalx_broadcast_tools/utils/placeholders.py
@@ -0,0 +1,6 @@
+def placeholders(schedule, talk):
+    return {
+        "EVENT_SLUG": str(schedule.event.slug),
+        "TALK_SLUG": talk.frab_slug,
+        "CODE": talk.submission.code,
+    }
diff --git a/pretalx_broadcast_tools/views.py b/pretalx_broadcast_tools/views.py
index cc32795..2e9e236 100644
--- a/pretalx_broadcast_tools/views.py
+++ b/pretalx_broadcast_tools/views.py
@@ -9,6 +9,7 @@ from pretalx.common.mixins.views import EventPermissionRequired, PermissionRequi
 from pretalx.schedule.exporters import ScheduleData
 
 from .forms import BroadcastToolsSettingsForm
+from .utils.placeholders import placeholders
 
 
 class BroadcastToolsLowerThirdsView(TemplateView):
@@ -99,11 +100,7 @@ class BroadcastToolsScheduleView(EventPermissionRequired, ScheduleMixin, Templat
                             if talk.submission.track
                             else None,
                             "room": str(room["name"]),
-                            "infoline": infoline.format(
-                                EVENT_SLUG=str(schedule.event.slug),
-                                TALK_SLUG=talk.frab_slug,
-                                CODE=talk.submission.code,
-                            ),
+                            "infoline": infoline.format(**placeholders(schedule, talk)),
                         }
                         for day in schedule.data
                         for room in day["rooms"]